Archive | July, 2025

Wouldn’t it be great if there was some way to know exactly what to charge for your products, so you could make the most money?

After all, if you price low you’ll make more sales. Price high and you’ll make fewer sales, but each sale will be worth more.

You could look at your competition for clues. That’s how most marketers do it.

You could ask your customers.

You could ask your peers.

You could draw random numbers out of a hat…

…do you see where I’m going with this?

NONE of those answers is the right one.

The only way to know for a FACT which price point will make you the most money is to TEST.

Yet very few marketers do this.

And when you test a price, remember to take into consideration the number of refunds, too.

If it’s a membership site, keep track of how long members stay at each price point.

Here’s a quick example of why this matters so much:

You test two different price points on your membership site:

$47 a month and $17 a month.

At $47 per month, you get 2% of prospects to sign up, and on average they stay for 2 months.

At $17 per month, you get 4% of prospects to sign up, and on average they stay for 6 months.

Out of hundred prospects, the first month you’ll make $94 at $47 apiece, or $68 at $17 apiece. So it looks like $47 is the winner.

But when you take into account how long each member stays, it’s an entirely different story – $188 versus $408.

Always always always test your prices. You might be shocked to discover you’ve been leaving a heck of a lot of money on the table.

This method costs you nothing but time – yet it can add mightily to your bottom line. As you already know, a buyer is worth far, far more than a simple subscriber, and here’s how to get buyers added to your list for free…

Step 1: Create a short report that solves a key problem. In other words, one problem, one solution. Simple. Now give it a great title. In fact, spend as much time on the title as you did writing the report, because the title has to grab attention and get people to read it cover to cover.

Step 2: Repeat step 1, only with a different problem and solution in the same niche.

Step 3: Set up a squeeze page to offer Report #2 for free in exchange for your prospect’s email address.

Step 4: At the end (and possibly the beginning) of Report #1, write teaser copy to entice them to go to your squeeze page and grab Report #2. If you did a good job of giving great content in Report #1, this should be easy because they’re going to be eager to read more from you.

Step 5: Go to forums and give away Report #1 with Master Resale Rights. This means they can sell the report or give it away with paid products, but they cannot alter the report in any way. This is crucial because you don’t want your link altered or removed.

Step 6: They add your report as a bonus to their paid products, or sell it outright for a nominal fee such as $7. People read it, love it, and go to your squeeze page to give you their email address so they can get more great stuff from you, like Report #2.

That’s it. It’s a system you set up once and forget about, other than periodically checking to see how many new buyers have been added to your list. The beauty of this system is 4-fold…

– It’s fairly easy.

– You only have to set it up once and then you can forget about it.

– You’re building a list of buyers and buyers ONLY.

– You’re building your list on other people’s traffic.

Brilliant!