Godfrey Pafura

Blogging can be a great way to position yourself as an authority and create customer loyalty – if you’re willing to devote the time necessary. Follow these 9 Tips for Better Business Blogging and you’ll be more successful! 1. Forgo the advertorial dribble. Decades ago some bright entrepreneur realized that if he wrote his sales … Read more

You already know how important content is for communicating your message, getting traffic and making sales. But you might be overlooking a few things that make your content truly great… Write for your readers, NOT for the search engines. Sometimes we get so caught up in optimizing our content for SEO that we forget we’re … Read more

Do you have a list? Or do you have access to a list? (Think JV with a list owner)… If so, you have the potential to make money fast. Let’s explore some possibilities… I received an email the other day from a mate who is changing niches. Apparently he is moving from IM to the … Read more

Next time you write a headline, see how many of these you can incorporate. Self-interest – This is the obvious benefit that keeps the reader on the page, reading what you have to say. For example, “Revealed at Last – 13 Perfectly Legal Ways to Make Money in Your Pajamas” Believability – Placing some kind … Read more

Well over a decade ago I bought and devoured an expensive course called “Hypnotic Writing” from Joe Vitale. If I remember correctly, it cost $1,000 and arrived in a heavy box with tons of CD’s and two thick manuals. And it was perhaps one of the best investments I ever made in learning not just … Read more

If you have the same offer with the same amount of traffic but you double conversions, then you’ve just doubled your sales and profits, too. Here are 3 methods to do just that. 1: What’s in a Name? Everything You pour your heart and soul into a blogpost, article – even an entire book – … Read more

None of these take much time, but any one of them can add significant sales to your bottom line. Or try all six, and see your sales explode. Your Prospects Are Afraid… Provide your real contact information, including name, company name, snail mail address (physical is better than P.O.) and phone number. Why? Because your … Read more

How many people sitting in coach on an airplane wish they were in first class? Odds are, most if not all of them. First class flyers get fancy lounges in the airport, preferential boarding, comfortable and roomy seats, their own special first class flight attendants, real food and drinks, blankets, pillows… just about whatever they … Read more

I received a marketing email telling me how GREAT a new video making product is, because it works in conjunction with a piece of software almost everyone already has. Cool! So I go to check it out, and guess what? They NEVER show you what the videos you’ll be making will look like. Not ONE … Read more

Take a look at your monthly subscriptions – software, autoresponders, membership sites – and then decide to make them pay for themselves. Sign up as an affiliate for each one, post a review for each on your website along with your affiliate link, and then add a resources link on your main page. No, you … Read more